Wednesday, June 27, 2012

Lawsuit tennis - Samsung vs. Apple

I was reading the latest episodes of the Samsung v. Apple battle on Smart Phones. Well, if your technology was being copied without credit and benefit to you of course you have a right to object. At the same time, a massive amount of focus is put on research by these companies, and they are all trying to come up with features that are user friendly, energy efficient, etc. There is a logical limit to actual functions that a user would find 'friendly', or rather, the main players are all trying to tweak the same features that tiny little bit. Hence, competing companies are bound to come up with the same ideas on their own.

From what we can see Apple seems to be following a strategy of digging for the vaguest of points to object over, and throwing law suits left-right-and-centre to impede Samsung's sales. Latest indications are that this approach is impacting their image as well. Apple is increasingly seeming like a bully or as being selfish.

I really admire Samsung as a company. It is ruly amazing the length and breadth of their business. From mining to housing material to electronics (phones, TVs, cameras, fridges, etc.) they seem to be ever expanding in their portfolio.

I will take a side on this --- Non-Apple.